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Beyond The Page & Giveaway: “An Incurable Insanity” by Simi K. Rao

Jan 17
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An Incurable Insanity Book Cover

Today it’s my pleasure to welcome Simi K. Rao to CABR 🙂

This debut author has written a wonderful book about arranged marriages in Indian-American families.

There’s also a giveaway of the book, AN INCURABLE INSANITY 🙂



An Incurable Insanity Book Cover


Shaan is a recent 27 year old aerospace masters grad, who lands the perfect job in a leading aeronautics and space exploration company in Los Angeles.

At the urging of his parents’ he goes down the traditional arranged marriage route, leaving behind a lover and a complicated relationship in Los Angeles. As a result, Shaan and Ruhi’s marriage has an awkward and uncomfortable start.

The begrudging spouses make a pact: Ruhi will stay with Shaan in the United States only long enough to avoid embarrassment from their family and peers. Ruhi, remaining optimistic thinks that she can use this time to try and win Shaan’s heart, but to no avail.

Follow Ruhi and Shaan on a roller coaster ride as they attempt to be “friends without benefits” and expose their true selves to each other in search of love and happiness.

While An Incurable Insanity provides fascinating glimpses into traditional Indian culture, it is an intriguing love story with universal appeal. 

 BUY Links:

Amazon | B&N | iTunes |



Simi, what’s AN INCURABLE INSANITY all about?

‘An Incurable Insanity’ is a tale where ‘an arranged marriage sets the stage for an intimate look at the exasperating madness of love’  Kirkus Reviews describes it perfectly.

It is a modern tale set against the backdrop of ancient traditions which explores the cultural differences between the two societies and between the sexes. It will make you laugh and at the same time pull at your heart strings. You’ll find yourself going through a gamut of emotions as you get sucked into the lives of Shaan and Ruhi and experience the turmoil they are facing. The story is all about true love and very real.


What have your family and friends said upon reading AII?

The response has been surprisingly very good. My friends in particular were delighted with the premise of the story and the chance the explore a different culture.


Did you struggle to write a particular scene? 

There is this particular scene in Las Vegas when Ruhi and Shaan return after watching Phantom of the Opera and Ruhi has a dream which is a reflection of the trauma she is going through.


Ruhi stood at the foot of the bed, the huge king-sized one with red heart-shaped cushions scattered all over it and watched incredulous as a huge bat swooped down on the scantily clad prostrate figure of a girl dressed in thin muslin.

“She’s dead, drained clean! Nothing’s left in her!”

Ruhi winced as the screeching noise pierced her eardrums.

“There she is!”

Her eyes flew open to see the frightening creature pointing to her, bearing a ravenous leer on its masked disfigured face, yet it was one she would never forget. Those blood-red lips were unmistakable…

“There you are! Yes, you are the one I was looking for!” the creature screamed in horrendous glee.

“No! Never!”

Ruhi rebelled, retreating backwards, almost tripping on the long train of her white diaphanous gown with her body bare underneath. A thick lump formed in her throat as she tried to flee, but her feet had turned to stone.

The tableau changed dramatically, from a cozy boudoir to a dark and frigid sea of mist. Plying alone in a ghostly barge, thick gloomy clouds rising from pitch-black waters, she felt disabled, rooted in a quagmire as the vehicle drifted oar less, splashing sounds gaining in intensity signaling approaching  doom. Desperate, she tried to propel the water with her hands but found them encumbered in ice, her feet as well, the boat had sprung a leak.


The fog lifted as she looked up and saw a tall figure wearing a frock coat hailing to her from the shore. She recognized him as her man, her solitary ray of hope, her only way out. He stretched out his arms to her as the boat sank, slowly yet inexorably.

“Help!” The murky waters pulled her down stifling the plea in her throat.


Since this is your first novel, did you decide to ‘write what you know’ and tell a tale about love and arranged marriages in Indian communities in the western world?

Yes and no. Let me first say that this story wasn’t initially intended to become a novel. When I came across reports of certain untoward incidents in my community, I was stimulated to come up with positive. I was in a way driven to write ‘An Incurable Insanity’. The fact that it happens to be on a subject I’m well versed in is just a coincidence.


What is your favorite moment in the book?

There are a few favorite moments but perhaps the one where Ruhi confronts Shaan with her raw feelings stands out the most:


“Here… lunch.” She pushed a box towards him.

“I don’t want it.”


“I feel awkward.”

“But you never felt that way before, so why now?” You took me for granted. She stared reproachfully at him.

“It’s different now.” My perspective has changed. I behaved like a slave master, it’s humiliating. He stared right back.

She pretended to appear disinterested, “you can eat it, give it to your friends or throw it away. This is all I can do to pay you back right now.”

“You don’t have to worry about paying me back. It’s the least that I can do to make up for what I’ve put you through.”

Her chair knocked sharply against the wall, as she jumped to her feet. “What? You think that’s compensation enough? Nothing you do will give me back what I’ve lost! Yes, I agreed to marry you because I was blind and innocent! But who gave you the right to destroy my life, especially since you were having an affair and there was no hope for us? You treated me as if I was a disposable object! Why? Tell me why?”

“Yes I know I’m the worst kind of cad! But my hands were tied! My grandfather was on his death bed, I had no choice!” He snapped back gripping the counter till his knuckles turned white.

Walking up to him, she said softly, “Yes you had  a choice. You could have walked away. You could have been a man.”


Do you have plans to write a sequel or another, unrelated book?

Yes. I have a couple of stories in the works.


Will you be attending any conventions later this year?

There is nothing planned so far.


What’s the best way for readers to connect with you?

Website | Facebook  | Twitter @simikrao |






Simi K. Rao was born in India and has been living in the United States for several years. Her contemporary romance novel AN INCURABLE INSANITY, published by Tate Publishing, was released on October 8, 2013.

The inspiration for her debut novel came from what she has seen transpire among and within the immigrant community. Some of the experiences included are her own; some have been garnered from friends and casual conversations with acquaintances.

Simi also writes poetry, is an avid photographer, loves to travel, and is a practicing physician. She currently lives in Denver with her family.



One lucky reader with a US mailing address will win a paperback copy of AN INCURABLE INSANITY

  a Rafflecopter giveaway




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